In our current world, every single domain is facing a brand-new challenge: the digital transformation management.
But what does this really mean for the field of arts?
Well, it means that people are less likely to go to museums and art galleries because they can look at artworks online, from the comfort of their bed. So, these organizations have to learn to deal with this situation by remodeling their business plan. The objective is to keep attracting clients even in this digital age.
In other words, they need a digital transformation strategy.
So, keep on reading, to learn about some creative solutions that have been already adopted by a few places.
Online visits: a form of digital transformation management
Online visits have been implemented on the website of most of the museums in the last 18 years. We can easily say that this solution is the most used in the digital transformation management of this field.
These visits mean, that when you’re on the website of a museum, you can look at their exhibitions and artworks exposed online. Sometimes it is in the form of a photo gallery, where you can just scroll through everything. Other times, when the museum decides to spend more money on this project, it can be a virtual reality visit. If it is a virtual reality visit, then you will have the impression of walking in the museum and stopping in front of the artworks to admire them. It gives you the full experience of a museum from your home.
What you have to know is that, while the main exhibition that is always in the museum might be free, if you wish to visit special exhibitions that are only there for a limited time, you are going to have to pay. But it costs you less, then visiting it in real life.
This is a pretty good solution because it not only saves you money, it also saves you time, but the museum and art gallery can still profit from it. They not only gain money but also traffic on their website, which means that they are going to have a higher ranking online, so they going to have even more traffic and money, etc…
Here are a few museums that offer great virtual visits.
A new solution for the digital transformation management of museums: digital exhibitions
What is a digital exhibition?
This exhibition takes place at museums, but instead of looking at the original creation of the artist, you will admire the projection of the artworks. And they aren’t only projected on a white wall. They are projected onto columns, water, the floor, the ceiling, and all the imaginable surfaces.
This gives a fully immersive experience, you can walk on the artworks, look at them closely and more clearly because they aren’t projected with their original size. They are a lot bigger.
Above all, these are the solutions that museums and art galleries adopted as their digital transformation management.
If you found this article interesting, keep on reading about the digital transformation management of events in this article: Events-ft-Digital-Transformation-Management
Adrienn Balazs
The connection with art world is easier and faster through the digital but emotion can’t be transmitted, specially for fine art. It’s like a good meal : you really enjoy it if you eat it.
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