Marriage is an institution, a tradition that has existed since ancient times. It is an act of sacred origin that unites a man and a woman. In France, civil marriages have been allowed from the 18th century since the separation between Church and State, after the French Revolution. Nowadays, marriage rights have evolved, for example, depending on the country, homosexuals also have the right to unite and celebrate their love like everyone else.


How digital transformation management upset traditional marriages?

However, because of digital transformation management, In Japan, some people have decided to upset the traditional codes of marriage a little more. Akihido Kondo, a 35-year-old Japanese official, married in October 2018, J-pop’s virtual singer Hatsune Miku. This humanoid was developed by the company Crypton Future Media, it is expressed through a voice synthesis application. Hatsune is recognized as a true singer and great cultural icon in Japan, massively popularized on the internet.

Akihido has paid 2 million yen or more than 15,000 euros for a ceremony organized by a company specializing in traditional weddings. This ceremony brought together 40 guests including no family members. “It’s not something to celebrate for a mother,” says Akihiko Kondo, being sympathetic to her mother, who declined the invitation to her “wedding,” because of the nature of her partner. For her wedding, the virtual singer was represented by a teddy bear with her effigy, who now wears an alliance on the wrist. She occupies an important place in the house of her husband, she is represented by many copies: wallpaper, soft toys, figurines and in a kind of glass bell designed by Gatebox worth nearly 2,500 euros under which appears the Hatsune Miku hologram. This digital transformation management equipment allows Akihido to have conversations with his wife, who can pronounce some elementary sentences such as “good day”, “good evening”, “it was nice today”, and interact with some of the household appliances.

digital transformation management made fantasy marriages a reality
A digital marriage made official

Now he considers himself an ordinary husband: his wife-hologram wakes him up in the morning and wishes him a good day when he goes to work in the administration of a college. In the evening, when he warns her by phone that he is coming home, she turns on the lights. In the late evening, she tells him it’s time to go to bed. He sleeps beside the plush version, present at the ceremony. “I’m in love with the Hatsune Miku concept, but I got married to the one I have at home,” he says.

When he was a teenager, he was often harassed and mocked by girls. At adulthood, it did not settle, a woman from her previous job harassed him morally until a┬ánervous breakdown. This led him to decide never to get married. He then realized that he had been in love with Miku for more than 10 years and decided to marry her. “Miku-San is the woman I love and the one who saved me,” he says. “I do not hate women, I have no problem with them, it’s just that I do not consider them potential partners,” he explains. “It’s like trying to convince a gay man to go out with a woman or a lesbian to have a relationship with a man.” “It’s been a long time since we aspire to diversity in society,” he says. “The archetypal marriage of a man and a woman who have a child and found a home is not a guarantee of happiness, I believe that all forms of love and all forms of happiness must be considered. “, he says. and digital transformation management is the solution to it.

Yet his marriage has no legal value, but for Mr. Kondo it does not matter. Gatebox, the company that produces the hologram bell, gave him a “marriage certificate” attesting to a human being united “in another dimension” with a virtual character. Akihido is no exception, this company has already issued 3,700 marriage certificates. However, even in a country passionate about animated characters, his union surprised many. “If I decided to do a wedding ceremony, it is to give courage to those who would like to do the same,” he says.


This atypical union pushes us to question the true values of marriage: is a union between a woman and a man more valuable? Why cannot two women or two men unite freely? Is a monogamous marriage preferable to a polygamous marriage? But is one type of marriage really worth more than another? Last but not least, is digital transformation management leading us to an unethical life?


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Camille Dourneau

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